Experience

BAVC Media

Content & Marketing Producer | November 2022 - Present​

• Design graphics for social media, website, and eNews

• Develop content strategy in collaboration with marketing team

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California Film Institute

Marketing & Audience Engagement Manager (Contract) | April 2022 - October 2022

• Manage social media accounts including Instagram, Facebook, and Twitter for the Smith Rafael Film Center and the 45th Mill Valley Film Festival

• Create weekly eNews in Mailchimp for screenings and special events at the Smith Rafael Film Center

• Design graphics for social media, website, and eNews

• 45th Mill Valley Film Festival social media stats

  • 980K+ total impressions/reach via social media 

  • 5% increase in new followers (across FB, TW, IG)

  • 32 MVFF45 emails sent with an open rate of 45% 

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STG Presents

Social Media Associate | September 2021 - January 2022

• Managed social media advertising budget for individual campaigns

• Created affinity lists for social media ads

• Reviewed social media metrics

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Michigan Theatre Foundation

Communications Coordinator (Contract) | July 2021 - September 2021

• Created weekly eNews using Emma 

• Designed graphics for social media, website, and eNews

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Ann Arbor Film Festival

Communications & Marketing Manager | December 2019 - June 2021

In March 2020, the in-person Ann Arbor Film Festival was canceled and our small team of four pivoted to an online platform in just twelve days. I created a comprehensive marketing strategy utilizing filmmaker messages, graphics, Facebook ads, and daily social media posts. The first-ever online festival had over 16,000 unique attendees from over 100 countries. Followers on Instagram increased by 58%, followers on Facebook by 6%, and followers on Twitter by 2%. 
 

• Managed social media presence, periodic press releases, blog posts, website updates, and monthly ENews on Mailchimp for regional and global constituents.

• Designed graphics for social media, website, and eNews

• Redesigned the aafilmfest.org website on Wix

• Wrote and edited copy for print advertising and copy-edited the annual 200-page program guide

• Managed advertising budget for print, digital and social media

• Reviewed social media metrics to determine the effectiveness of campaigns

• Oversaw three interns in design, community outreach, public relations, and marketing as well as volunteer photography and videography for the festival

• Supported the writing of festival grant applications in collaboration with the festival director

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Bloomscape

Production Assist (Contract) | August 2019 - December 2019

• Assisted with set design, lighting, and product styling

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Xunta De Galicia

Language and Culture Assistant | September 2018 - June 2019

• Collaborated with English language teachers to create engaging activities and lesson plans for students

• Designed and led nine conversation classes a week

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Ann Arbor Art Center

Creative Specialist | January 2017 - August 2018

• Managed the social media accounts and calendar; including Facebook, Instagram, Twitter, and Pinterest.

• Conducted artist interviews for the AAAC blog

• Event photography at exhibition openings

• Shot and edited artist interviews

• Designed posters and postcards for exhibitions

• Reviewed social media metrics